As the 2024 Paris Olympics approach, the enthusiasm of sports fans around the globe is igniting, revealing endless business opportunities behind this grand event. In recent years, cross-border e-commerce has become a new growth point for national economies, with emerging hotspots and soaring overseas revenues, demonstrating strong market vitality and consumer potential. For cross-border e-commerce sellers, this is not only a festival for sports fans but also a golden opportunity for business expansion.

Opportunities on the Horizon

According to customs statistics, in the first five months of 2024, China’s exports to France surged, especially in the sports goods sector, which grew by 15.4% compared to the same period last year, outpacing the overall export growth rate of 9.3 percentage points, highlighting the strong market demand for Olympic-related goods.

Cultural Symbols, Emotional Connections

The Paris Olympic mascot, Friggy, with its unique design, has won global affection and serves as a bridge for conveying the Olympic spirit and brand value. Cross-border sellers can learn from the success of the Beijing Winter Olympics mascot, delve into mascot culture, and integrate it into product design to spark consumer emotional resonance and purchasing motivation.

How Should Cross-Border E-commerce Capture the Olympic Consumer Hotspot?

1. Market Deep Dive: Understanding Consumer Sentiments

First, conduct in-depth market research to grasp the unique needs and preferences of consumers during the Olympics. From Olympic souvenirs and popular sports equipment to handicrafts embodying the essence of French culture, each product category could be key to igniting the market. Use data analysis and consumer surveys to precisely target your audience, laying a solid foundation for your product selection strategy. Here are some curated product recommendations to help cross-border sellers seize this opportunity:

01 Sports and Outdoor Equipment

Soccer shoes, tennis rackets, equestrian gear
Football helmets, bicycle accessories, racing suits
Portable solar panels, water bottles, sun hats, folding chairs, sunglasses

02 Digital Imaging and Electronic Entertainment:

High-performance digital cameras, high-resolution projection equipment Bluetooth headphones, large-screen TVs
Sports photography equipment, AR glasses, AR gaming devices

03 Olympic Elements and French Cultural Merchandise:

Olympic flags, Olympic torch replicas, national team Olympic apparel
Paris-themed souvenirs, art posters, limited edition T-shirts

04 Multilingual Signage and Viewing Accessories:

Bilingual signs, flags, T-shirts, stickers
Binoculars, seat cushions, power banks, sun umbrellas, sun-protective clothing Home: sofas, massage chairs, party supplies, disposable tableware

05 Olympic Support Gear:

National flags, flag stickers
Cheering sticks, whistles, small flags
Olympic-themed hangings, badges, keychains, T-shirts, and hats

Note: When selling Olympic or other event-related merchandise, sellers must ensure they have the appropriate intellectual property rights to avoid infringement risks.

2. Legal Compliance: Steady Progress, Risk Avoidance

Next, when entering the French market, cross-border e-commerce sellers must ensure all marketing activities and products comply with Olympic regulations and local French laws to avoid unnecessary troubles and losses. Here are some compliance focal points and key steps:

01 Understanding French Legal Regulations:

Study French commercial law, tax law, contract law, etc. Consult legal experts for professional advice

02 VAT Compliance:

Understand the French VAT system, determine if VAT registration is needed Collect necessary financial and business information for registration Regularly declare and pay VAT

03 Product Compliance:

Understand CE marking and other product safety standards Conduct product testing and certification Ensure compliance with REACH, RoHS, and other regulations

04 Language and Cultural Adaptation:

Provide French versions of product descriptions and customer service, respecting French cultural customs
Consider cultural differences, adjust product design and marketing strategies
Ensure all product labels and manuals are available in French Include necessary safety warnings and instructions

05 Customs Clearance:

Understand and comply with French customs import regulations, processes, and documentation requirements.
Prepare commercial invoices, packing lists, and other necessary documents Work with customs brokers to ensure smooth clearance

06 Continuous Monitoring of Regulatory Changes:

Subscribe to industry updates and legal changes notifications Regularly communicate with legal advisors to ensure compliance in business operations

Small tips:

When communicating and conducting business exchanges with French merchants, we can use advanced technological tools to optimize our communication strategies and market research. For example, use Telegram on cloud phones for instant messaging, while leveraging Olympic sports-related product hotspots on social media platforms like Facebook and TikTok to gauge consumer preferences.

3. Mobile First: Convenient Shopping Anytime, Anywhere

Finally, ensure your products and marketing materials are perfectly presented on mobile devices, as more and more consumers prefer to shop via mobile.

To maintain timely communication with consumers and improve business operation efficiency, cross-border sellers often need to manage multiple accounts, whether for brand promotion on social media platforms or selling on cross-border platforms, requiring multiple devices. Therefore, the increasingly popular cloud phones are the perfect technological support for cross-border sellers, providing an innovative solution to meet these needs.

Cloud phones allow sellers to manage and operate multiple accounts simultaneously through cloud technology, without the need for multiple physical devices. This flexibility significantly reduces hardware costs and also simplifies the complexity of maintaining and managing multiple devices.

Using DuoPlus cloud phones, you can manage your cross-border e-commerce accounts more securely and efficiently, facilitating smoother business expansion. It enhances the performance of your online store on mobile devices, improving user experience and conversion rates.

END

During the Olympics, continuously track market dynamics and consumer feedback, adjust marketing strategies and product placements flexibly. Staying sensitive to market changes and precisely targeting consumer hotspots are key to seizing opportunities and facing challenges. Let’s move forward together and create brilliance!

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