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Cross-border policy aids the optimization of foreign trade structure

In 2021, the executive meeting of the State Council demanded the “active promotion of overseas warehouse development, encouraging traditional foreign trade enterprises, cross-border e-commerce and logistics companies to participate in the construction of overseas warehouses.”

In 2023, the General Office of the State Council issued the “Opinions on Promoting the Stable Scale and Optimized Structure of Foreign Trade,” which proposed “promoting the healthy and sustainable innovative development of cross-border e-commerce.”

In 2024, the Ministry of Commerce and nine other departments released the “Opinions on Expanding Cross-border E-commerce Exports and Promoting the Construction of Overseas Warehouses.” These opinions include actively cultivating cross-border e-commerce business entities and engaging in the development of standards, rules, and international cooperation.

Cao Lei, the deputy secretary-general of the “China Cross-border E-commerce 50 People Forum,” in an interview with China Business News, stated that in 2024 cross-border e-commerce remains a hot topic of the era. The state not only continues to release policy benefits but also ensures these benefits are more aligned with the actual needs of enterprises, effectively addressing industry pain points and boosting enterprises’ confidence in the development of cross-border e-commerce.

What is the core content of the policy highlights?

• The core of the policy is to promote the development of overseas warehouses. As a supply chain management model, overseas warehouses can effectively shorten the delivery cycle, reduce logistics costs, and improve service quality. Therefore, the government encourages enterprises to participate in the construction of overseas warehouses, aiming to optimize the international trade ecosystem and enhance the global competitiveness of Chinese manufacturing and commodity services.The policy also reflects encouragement for logistics enterprises. In the context of globalization, logistics enterprises play a key role. Their involvement in the construction of overseas warehouses can not only expand their business scope and service capabilities but also promote the advancement of logistics technology and management levels.
• The policy encourages continuous innovation in the cross-border e-commerce industry. Cross-border e-commerce enterprises should focus on several aspects: product quality, logistics efficiency, after-sales feedback, payment transactions, and service experience. Through the innovation and development of internet technologies, these aspects can be enhanced to a higher level.The government will provide favorable conditions for the innovative development of cross-border e-commerce enterprises by supporting technological research and development and enhancing the construction of digital infrastructure. It will continue to optimize the policy environment, simplify trade processes, lower market entry barriers, and provide a more stable and predictable market operating environment for enterprises, ensuring their long-term competitiveness in the global market.
• Cross-border enterprises combine policy innovation for development. Foreign trade enterprises can enhance their competitiveness by responding to government initiatives and actively participating in national cross-border support construction. Here are some strategies:

1. Strengthen industry exchanges and training between foreign trade enterprises to promote mutual learning and competition enhancement.
2. Participate in major exhibitions related to technology, the internet, and foreign trade to facilitate the matching of supply and demand for cross-border e-commerce enterprises and strengthen supply chain construction.
3. Utilize advanced technological tools such as artificial intelligence, big data analysis, and cloud technology to optimize user experience, precision marketing, and operational efficiency. Data-driven decision-making can help enterprises better understand customer needs and market trends, allowing them to quickly adjust their strategies.

Current development of cross-border e-commerce:

Data shows that in 2023, China’s cross-border e-commerce import and export total reached 2.38 trillion yuan, a 15.6% increase, gradually accounting for a higher proportion of China’s total foreign trade imports and exports. Among these, exports were 1.83 trillion yuan, up 19.6%, and imports were 548.3 billion yuan, up 3.9%. During this key period, field management work was carried out.

In 2023, Guangdong’s total import and export volume of cross-border e-commerce was 843.3 billion yuan, accounting for more than one-third of the national total; its year-on-year growth rate also reached 25.2%, nearly 10 percentage points higher than the national level. In the first quarter of 2024, Guangdong’s cross-border e-commerce import and export totaled over 200 billion yuan, and the overall sector maintained strong growth momentum, becoming a new engine for foreign trade growth.

The Canton Fair also brought many new business opportunities to foreign trade. Guangzhou, leveraging its role as one of the global cross-border e-commerce “three centers,” continues to carry out “cross-border e-commerce + industrial belt” series activities, using multiple approaches to assist the high-quality development of Guangzhou’s cross-border e-commerce.

The introduction of national policies undoubtedly plays a role in boosting cross-border enterprises. Despite the huge market potential, the competition is also extremely fierce. Cross-border e-commerce platforms and enterprises from around the world are competing to enter major markets, significantly increasing competitive pressure. Therefore, enterprises need to focus more on differentiated competitive strategies and enhancing technological innovation to stand out, analyzing different cultural levels and consumption differences of different countries and regions to make product strategies.

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