As one of the most popular and active social media platforms abroad, Facebook has 2.989 billion monthly active users and is used in over 230 countries and regions worldwide, having a significant impact. For cross-border sellers looking to expand into overseas markets, registering and managing a Facebook account is crucial. This article will detail how to successfully register a Facebook business account, helping you easily embark on an exciting journey of cross-border marketing.

Why is Facebook suitable for e-commerce?

Platform Advantages

✔ Massive User Base

Facebook has over 2 billion active users, providing a vast potential customer base. Millions of users engage in social interactions on the platform, allowing marketers to achieve conversions through powerful advertising effects.

✔ Rich User Data

Facebook collects a large amount of data through user activities, including interests, consumption habits, and geographical locations. This data is crucial for precise marketing, helping businesses better target their audience and display the most relevant ads and products, thereby increasing conversion rates.

✔ Extensive Social Network

Facebook’s greatest advantage is its ability to connect people. It provides a broad network, including both acquaintances and strangers, allowing users to maintain connections on the platform. Users can easily share their shopping experiences, product reviews, and recommendations, creating a word-of-mouth effect that can influence purchasing decisions.

✔ Multifunctional Communication Tools

Facebook’s messaging services, including Messenger and WhatsApp, enable seamless and instant communication. Whether sending private messages, making voice or video calls, or even creating group chats, these tools enhance connectivity and facilitate meaningful conversations, reducing communication costs.

✔ Community Building

Facebook offers a space to create and join communities based on shared interests, hobbies, or professions. From local community groups to global enthusiast communities, these spaces promote participation, collaboration, and knowledge exchange among like-minded individuals, while also providing e-commerce sellers with opportunities to enhance communication and increase user engagement.

How to Create a Facebook E-commerce Account?

1. If you don’t have a Facebook account yet, you need to register a personal account first by visiting the official Facebook website (https://www.facebook.com/ ) and filling in some personal information.
2. After logging into Facebook, click on the 【Create】 button in the top right corner and select 【Page】.
3. Choose Page Type: Generally, select 【Business or Brand】 page, fill in the brand name, category (such as e-commerce, retail, etc.), and basic information.
4. Set Up Store Information: Upload the store logo and cover photo, ensuring the visual style aligns with the brand. Fill in detailed information such as the 【About Us】 description, contact information, business hours, and official website link.
5. Visit the Facebook Business Manager platform, click 【Create Account】, and log in using your personal account.
6. Add Pages and Ad Accounts: In the business management backend, you can add your created business pages, ad accounts, and employees for collaborative management and ad placement.

Tips and Precautions for Managing Accounts

Once you have successfully created a Facebook account, we will delve into how to manage and maintain your Facebook e-commerce account daily, also known as “account nurturing.” It’s worth mentioning that there are some small tricks involved.

Account Nurturing Tips

Account Protection

• Ensure a stable network connection when logging in, and try not to modify any account information within 2 days. You can browse web pages and watch videos normally, which will make Facebook consider the account to be within the normal usage range, and then proceed with posting and listing products.

• During this process, also be careful not to frequently add friends or send private messages.

Product Listing (Facebook Store)

• When uploading products, ensure the title is concise, highlight the product’s selling points, and use high-definition images and detailed product descriptions, including price, inventory, and logistics information (initially, 1-2 new products should be maintained, gradually increasing).

Content Production and Creation

• Use multimedia formats such as videos, images, and live broadcasts to attract users’ attention. Videos, in particular, can bring higher interaction and conversion rates.

• Regularly publish content related to the account’s tone, such as product demonstration videos, unboxing videos, and user review sharing, to enhance trust and purchase intention.

Due to the high-profit margin space of the marketplace, a large number of sellers have flooded in, leading to many violations on the platform. Therefore, Facebook frequently upgrades its detection system to rectify various accounts. Below are some common reasons for account suspension.

Analysis of Reasons for Platform Account Suspension

• Violation of Community Standards: Facebook has a detailed set of community standards, including prohibitions on hate speech, violent content, pornographic content, and false information. If your account publishes such content, it is likely to be banned.

• Abnormal IP Address: Facebook is very adept at detecting whether login activities are normal. If you use proxy servers, especially those with frequently changing IP addresses, Facebook may detect that the account is logging in from different geographical locations frequently, which will be considered suspicious activity, triggering security protection mechanisms, leading to temporary or permanent account suspension.

• Proxy Quality Issues: If you use low-quality proxy networks (such as IPs marked as malicious), Facebook may directly ban all access requests from these IPs. High-quality, reputable proxy services are usually more expensive but offer better security and stability.

• Multiple Account Management: A common reason for using proxy networks is managing multiple Facebook accounts simultaneously. If detected by the platform, especially if it involves commercial activities (such as social media marketing), it may be considered a violation of Facebook’s terms of service, leading to account suspension.

How to Avoid Facebook Account Risks?

Safely Using Network Environment

• Choose High-Quality Proxy Services: Ensure you are using reliable and secure proxy services. Avoid using public or free proxies, as these IPs may already be marked as unsafe or impure. IPFoxy is recommended for fixed, pure IP addresses.

• Reduce Frequent IP Address Switching: Try to avoid frequently changing IP addresses to log into Facebook within a short period, especially cross-country IP switching.

• Avoid Logging into Multiple Accounts on the Same Device: Try to maintain a one-device-one-account operation mode. If necessary, use cloud phone products to reduce device costs. Logging into multiple accounts on the same device may be judged by Facebook as malicious marketing or other violations.

• Compliant Operations: Ensure your usage behavior complies with Facebook’s policies and guidelines, such as not using automation tools to post content or interact.

Maintain Account Activity

• Increase Account Nurturing Duration, allowing the account to be as active as possible, but avoid posting a large amount of product information with one account to reduce the risk of being judged as a marketing account.

• Maintain Good User Interaction, and respond to user comments and private messages in a timely manner. An active account with good user interaction is generally considered more reliable.

When operating a Facebook account, how to improve the account’s exposure rate while continuously optimizing products and services based on user preferences, and planning product marketing strategies well, still requires a certain amount of time for testing. During this process, especially for sellers operating multiple accounts, it is necessary to consider operational efficiency and reduce the risk of account suspension to maximize profitability.

Assisting the Path of Facebook E-commerce

DuoPlus cloud phone can assist in global social media marketing like Facebook, allowing one person to operate several to dozens of phones on the web to manage Facebook accounts, improving operational efficiency. Moreover, DuoPlus’s high-fidelity simulation can make the account login status more realistic, with cloud phones online 24/7, enabling one device to manage multiple accounts and multiple cloud phones, meeting daily social, business transactions, live streaming, brand traffic, etc., assisting the development path of cross-border e-commerce.

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