With the rapid growth of cross-border e-commerce and global trade, more and more individuals and enterprises are looking to expand into overseas markets. Overseas social media platforms have become one of the important battlegrounds for cross-border activities, such as users posting videos on TikTok to promote products. However, many high-quality videos are not promoted by the platform, causing headaches for users. This article addresses this issue by summarizing the types of TikTok topic hashtags and how to cleverly use hashtags to drive traffic, allowing videos to stand out and effectively increase video exposure.

What is a Topic Hashtag?

A topic hashtag is a keyword or short phrase preceded by the “#” symbol, commonly used by social media platforms to identify and categorize content. On TikTok, users can add topic hashtags when writing video descriptions, serving three main purposes:

• Content Categorization and Discovery—Hashtags make your content clearer, and the platform will push it to the appropriate audience. When users search for hashtag content, your content will appear.

• Increase Exposure—By using popular hashtags, the platform will promote your content, giving it a chance to be seen by more people, attracting more likes and followers.

• Brand Promotion and Marketing—Creating exclusive hashtags for personal brands or events can enhance brand awareness.

Despite TikTok’s vast traffic pool, some high-quality videos may face low viewership issues due to various factors. TikTok’s recommendation system mainly matches content through hashtags, so we can optimize video hashtags to fully utilize the recommendation system and better increase video views.

Types of Topic Hashtags on TikTok

Since TikTok supports the creation of custom hashtags, there are many types of topic hashtags. Generally, video content and hashtags are closely related. Understanding the various types of hashtags can help us choose and use them more accurately.

• Lifestyle Hashtags: Broad and can be based on interests and hobbies, such as #fashion, #traveling
• Audience Hashtags: Target specific groups, allowing videos to be precisely pushed to these user groups, such as #First-time mothers, #baby
• Product Hashtags: Directly refer to products or services, commonly used for product videos, such as #smartphone, #keyboard
• Topic/Challenge Hashtags: Users initiate specific topics or challenges, usually ending with challenge, such as #Foodchallenge, #LipSyncChallenge
• Trending Hashtags: Current popular or rising trend hashtags, used by many users, such as #for you, #fyp
• Emotion Hashtags: Describe the emotions expressed in the video content, such as #funny, #touching
• Location Hashtags: Use geographical locations or specific landmarks as keywords, attracting users from specific regions, such as #USA, #France
• Industry Hashtags: Use a specific industry as a keyword, such as #finance, #pet, #AI
• Brand Hashtags: Often based on brand names, can create hashtags related to one’s own brand to increase exposure, such as #iphone, #DuoPlus
• Holiday Hashtags: Based on specific holidays, have timeliness, can leverage holiday atmosphere to gain user attention, such as #Halloween, #Christmas

On TikTok, there is also the concept of account hashtags. A user’s account will be tagged based on the content data they publish. For example, an account that frequently posts food videos will be tagged with #food, and the account authority will also increase. Therefore, it is necessary to plan the account positioning in the early stages and publish corresponding video content. Nurturing an account is like “nurturing a hashtag,” attracting more followers.

Tips for Using Topic Hashtags

As one of the important factors influencing TikTok’s content recommendation system, there are certain tips for using topic hashtags effectively. When publishing videos, we need to focus on these three types of hashtags.

Use Popular/Trending Hashtags

TikTok tends to add heat to trending topics, so it will promote related videos. If you are publishing product videos, you can create content around hot topics and include popular hashtags to achieve the effect of riding the trend.

Choose Account Category Target Hashtags

Choosing suitable account category target hashtags not only makes video recommendations more precise but also enhances the relevance between video content and the account, increasing TikTok account authority. During TikTok operation, you can refer to the hashtag combinations of excellent peer accounts, collect relevant account category target hashtags, and use some refined hashtags under the same category (e.g., #accessories → #affordable accessories #creative accessories) to optimize hashtags and improve precision.

Make Good Use of Location Hashtags

Add your target audience’s location to the video, and the content will be distributed to the regional traffic pool, greatly enhancing video popularity and precision. Users are also more willing to stop and watch videos due to geographical proximity.

It is important to note that the number of characters in the title content is limited. If some topic hashtag keywords are long and you want to associate them with video content, you can try posting these hashtags in the comment section to improve search rates.

For example: If you are a cross-border seller of fashion accessories, you can use “#NewYork #OOTD #Accessories” as topic hashtags when posting TikTok videos. If you are a cross-border seller of household products, you can use “#Mexico #Life Style #Household” as topic hashtags in TikTok video content.

Misconceptions and Precautions in Using Topic Hashtags

Misconception 1: The More Hashtags, the Better; Add More Popular Hashtags

✔ When using hashtags, control the quantity. Generally, 3-5 related hashtags are ideal. Frequently adding unrelated popular hashtags may bring some exposure in the early stages but can easily disrupt the overall positioning of the account, affecting account authority, and the effect may backfire.

Misconception 2: Use Broad Hashtags for Wider Promotion

✔ Broad hashtags contain many videos, making competition fierce and difficult to enter the traffic pool. It is also challenging to push to precise target audiences, leading to low video completion rates and subsequent conversions. It is recommended to combine account video data for refined hashtag adjustments.

Misconception 3: Long-term Use of Well-performing Hashtag Combinations

✔ TikTok’s trending topics change rapidly. Continuously using repetitive hashtags may miss new exposure opportunities and may be marked as repetitive content, reducing traffic. Flexibly adjust hashtag combinations and appropriately optimize hashtag combinations (replace with similar hashtags/seek new hashtag combinations).

Efficient Cross-border Tools for Operating TikTok

TikTok has become an important battleground for cross-border sellers to promote products. Increasing TikTok views has a significant impact on product sales. The same video content with different hashtag combinations will result in different video traffic. For cross-border sellers looking to quickly nurture accounts, using multiple accounts for differentiated content publishing in the early stages and then selecting accounts with good traffic for operation can avoid situations where a single account’s traffic is limited.

DuoPlus cloud phone can solve the problem of registering and logging into TikTok for users. Its high-fidelity feature allows the cloud phone to directly generate language, location, etc., based on proxy settings, making account login status more realistic and effectively nurturing accounts. At the same time, the cloud phone supports unlimited multi-opening, which can assist in TikTok and other overseas social media operations. One person can operate several to dozens of mobile phones on the web to manage social media accounts, not only reducing equipment costs but also improving operational efficiency, making it very suitable for cross-border practitioners managing multiple accounts.

Thank you for watching this 【DuoPlus Cloud Phone Cross-border Special】. Quality accounts and business development are inseparable from operational skills. We will continue to bring more quality content and cross-border expertise and information sharing.

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