As one of the cross-border e-commerce platforms, TikTok is attracting more and more people to its e-commerce track—TikTok Shop. For operators who want to develop in the long run, understanding the platform’s policy trends and adjusting store operations accordingly is crucial. This article organizes information on TikTok Shop’s lowered entry threshold and provides practical and effective store opening procedures for TikTok e-commerce operators, helping cross-border sellers establish a presence on TK.

TikTok Shop Related Entry Threshold Policies

TikTok Shop has comprehensively revised the entry standards for cross-border e-commerce targeting self-operated merchants in the Americas, significantly increasing the merchant team for TikTok Shop cross-border e-commerce, bringing a rich and diverse range of product categories to the platform.

Adjustment of Existing Cross-border E-commerce Entry Conditions

• Stores with an Amazon SC rating of 3.5 or above are eligible
• DTC independent sites no longer require a social media follower count
• Platforms like Walmart, Wayfair, and eBay are no longer limited to 500,000 in turnover
• Wayfair merchants can open a store with a duration of over 3 months
• Domestic Douyin e-commerce brand stores with a rating of 4.0 or above are eligible

Newly Added Cross-border E-commerce Platforms Eligible for Entry

TEMU semi-managed, Shein semi-managed, AliExpress self-operated

It is important to note that sellers need to maintain consistency between the main entity of Amazon, eBay, Walmart, independent site stores, and the main entity entering TikTok Shop.

Meanwhile, TikTok announced that starting from November 1, the settlement period for self-operated sellers in the U.S. will be adjusted from 15 days to 8 days. For sellers with outstanding performance, even shorter settlement periods will be provided, which will also encourage other platform merchants to quickly enter TikTok Shop.

Materials and Precautions Required for Entering TikTok

Basic Conditions for TikTok U.S. Self-operated Model

① Local warehousing and logistics capabilities: Shipping from within the U.S.

② E-commerce operation experience: Experience in operating other e-commerce platforms/independent sites

③ Healthy operational indicators: Normal operational indicators on other e-commerce platforms

With the lowering of entry thresholds, merchants meeting the above conditions will significantly increase, and their actions to establish a presence on TikTok Shop will accelerate.

If you are a merchant based in mainland China/Hong Kong, you must prepare the following materials for entry:

Store main entity, registered email, social credit code (mainland entity), company registration number (Hong Kong entity), legal representative ID, account information screenshots from other e-commerce platforms

Entry Process:

Visit the TikTok official website link to register an account, then search for TikTok Shop, select the entry country, entry method, and submit materials according to the process, waiting for official review (generally 3-5 working days).

Note: After successfully entering TikTok Shop, a deposit of $500 per store is required. If there are multiple stores, separate deposits are needed. (If you no longer operate the small shop later, the deposit can be applied for refund in the seller center)

TikTok Shop Registration Interface

TikTok Shop Product Selection and Listing Operations

When operating a TikTok Shop store, sellers need to select products and list them based on market demand. Choosing the right products means we can better meet the needs and expectations of target consumers, thereby increasing customer purchase intentions and achieving revenue growth.

For sellers from other e-commerce platforms entering TikTok Shop, product strategies must be adjusted, and the core idea of product selection is mainly to follow hot products, find new products, and focus on trends.

• Follow Hot Products: Search for some hot products with good sales in the industry, and observe hot products on multiple e-commerce platforms simultaneously to expand your target consumers.

• Find New Products: “New” can be products with new demands or some unique and attractive products. After all, TikTok is still based on fun and entertainment, and young people like things that catch their eye.

• Focus on Trends: Keep an eye on market trends, launch seasonal products before holidays, or introduce some peripheral products in combination with hot topics. Of course, this requires certain resource supply capabilities, understanding your sellers, and investing accordingly.

Using appropriate tools can make the whole process more efficient, like TikTok product selection can directly follow industry hot products, or many sellers use fastmoss, Echo Tik, which can identify suitable products for listing from data.

The stocking model is one of the most commonly used strategies for new sellers, which involves quickly listing a large number of products to the store for sale using stocking tools. This can increase the possibility of transactions, quickly enhance store activity and sales weight, and also reflect which products have greater market potential, facilitating optimization and adjustment of operational strategies.

Zebra ERP is an efficient tool that can assist sellers in automating product listing, seamlessly connecting with supply chain management systems, collecting product information, and processing images in bulk, editing product listings, etc., improving sellers’ operational efficiency and reducing management burdens.

For sellers operating on TikTok, the most important part is continuous traffic attraction and expanding customer base. Many sellers choose to create matrix accounts, which simply means multi-account operations, allowing for rapid increase in exposure and avoiding the risks of single account operations. However, managing and operating multiple accounts is relatively complex. If you want good operational results, you need to build an independent environment, achieving one machine, one account, one IP.

Efficient Multi-store Management

DuoPlus Cloud Phone solves the device issues for users registering and logging into overseas apps like TikTok, supporting unlimited multi-opening, stable service, allowing one person to operate several to dozens of mobile phones on the web to manage store accounts, effectively reducing device costs. Moreover, the app pre-installation feature supports pre-installing apps on multiple cloud phones, saving a lot of time and easily improving operational efficiency.

DuoPlus Operation Interface

At the same time, DuoPlus’s high-fidelity restoration feature allows cloud phones to directly generate language, location, etc., according to the proxy settings, making the account login status more realistic, reducing the risk of account wind control, effectively avoiding the trouble of live broadcast restrictions and zero views on short videos.

DuoPlus Cloud Phone TikTok Interface

Thank you for watching this 【DuoPlus Cloud Phone TikTok Cross-border Special】. We will continue to bring more high-quality content and cross-border insights and information sharing. Quality accounts and business development cannot be separated from operational skills. Follow DuoPlus Cloud Phone to learn about the forefront of cross-border e-commerce and social media operational skills.

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