In recent years, TikTok has provided a brand-new marketing platform for various products with its short video format and high user engagement. Whether you are selling products directly on TikTok Shop or on other e-commerce platforms, TikTok marketing is a crucial key to unlocking your product sales path. This article will detail the main marketing methods of TikTok and provide suggestions on how to layout marketing strategies at different times to help you stand out in a fiercely competitive market.

Why is TikTok Marketing Booming?

Marketing Features

✔ Broad User Base

As a highly influential social platform, TikTok has a large user base, meaning products have the opportunity to reach a diverse potential customer group, mainly young people with strong purchasing power. The platform’s inherent tags also aid in precise marketing of products.

✔ High User Engagement

The unique and creative content formats on TikTok, including short videos, challenges, and music integration, greatly enhance user engagement. Users not only watch content but also actively create content, comment, share, and interact, providing products with opportunities to establish deep connections with consumers.

✔ Strong Transmission Effect

Some TikTok videos can go viral overnight, gaining millions of views and shares. This viral transmission potential allows products to quickly increase their visibility through creative and eye-catching content.

✔ Relatively Low Entry Cost

Compared to other marketing forms, TikTok marketing has a relatively low entry threshold, and due to its high engagement and shareability, the ROI (Return on Investment) of individual content can be very high.

What Marketing Methods Does TikTok Offer?

From a narrow marketing perspective, TikTok marketing actually belongs to social media marketing. However, due to TikTok’s continuously enriched content formats and business models, it has also begun to embed various marketing methods internally, mainly including the following:

• Account Content Management

Sellers can use TikTok accounts to create valuable content (store homepage, images, videos) to attract and retain target audiences, enhancing brand visibility and credibility. For example, using videos to showcase product usage scenarios, highlighting product features and advantages; combining hot topics to produce related videos to increase interaction.

• KOL Collaboration Marketing

On TikTok, some content creators have already accumulated followers, and collaborating with KOLs for product marketing is very effective. Followers trust KOLs’ recommendations, and this inherent trust allows TikTok influencers to effectively promote your brand and products to their followers.

• Advertising Marketing

TikTok has a dedicated advertising management system, allowing users to easily advertise on the platform, mainly providing three types of ads:

In-Feed Ads — These ads appear in users’ video feeds, just like regular videos, allowing users to like, comment, share, follow, and even click links to web pages or apps, making them very suitable for increasing interaction and conversion rates.

Branded Hashtag Challenge — Challenges are very popular on TikTok, and product sellers can create an interesting challenge to attract user participation. This type of ad not only greatly expands brand influence but also drives a large amount of user-generated content.

Brand Takeover — These ads are displayed immediately when users open the TikTok app, usually using a combination of images, GIFs, and video clips, linking to landing pages or hashtag challenges.

DuoPlus Cloud Mobile TikTok Page

Choosing and Laying Out Marketing Methods

More and more brands and individuals are marketing on TikTok, and formulating strategies suitable for their own products is key to improving marketing effectiveness. Here are some marketing suggestions:

1. Marketing for Different Entities

• For brands, marketing goals are usually to enhance brand awareness and expand market share, while maintaining a certain level of professionalism and consistency during the marketing process to strengthen brand image.

• For individual product marketing, it relies more on creativity and personal charm to attract attention, offering greater flexibility during the marketing process.

2. Marketing for Different Target Users

Determine marketing content based on your target users. Younger people tend to prefer visually impactful and highly creative content, and the language can be relatively humorous; older users may prefer detailed information and highly practical content; for professionals, formal and persuasive language may be more suitable.

3. Marketing for Different Operational Stages

In the initial stage of product market entry, the goal is to let the market know your product exists and establish brand awareness among potential consumers.

Recommended Marketing: Content Marketing, KOL Collaboration Marketing

During the product growth period, when the product is already accepted by the market, the marketing goal is to expand market share.

Recommended Marketing: Advertising Marketing

When the product enters the maturity stage, the current need is to maintain the overall brand image to stabilize market share.

Recommended Marketing: Event Marketing

Of course, during the specific marketing process, we should conduct certain data verification on the marketing methods used, while maintaining high flexibility and adaptability. Tailoring marketing methods to the product will significantly improve the overall marketing effectiveness.

TikTok Registration Process

For newcomers who want to start TikTok marketing but have not yet opened a TikTok account, here are two common registration processes:

1. Mobile Number Registration

If you have an overseas mobile number, you can directly register using the mobile number, which is the simplest registration method. It is also convenient to retrieve the account through the mobile number if the password is forgotten or the account encounters anomalies.

2. Overseas Email Registration

If you want to register using an overseas email, it is recommended to use Gmail (Google’s email), as the process is simple. Some parts require mobile verification code for verification. If registration fails, try switching to Outlook. Email registration is very friendly for beginners, with low cost and relatively convenient registration.

Steps: Click to register using email — Set age (18 and above, underage accounts will have many restrictions) — Set account password — Initial account registration successful — Overseas email verification

Many users encounter issues with registration when signing up for a TikTok account, which is due to TikTok’s strict detection of network environments. Only overseas environments can use TikTok, requiring settings including region, language, network, etc.

DuoPlus Cloud Mobile solves the problem of registration and login for overseas social media, with high-fidelity features that allow cloud mobile to directly generate language, location, etc., based on proxy settings, making the account login status more realistic, reducing the risk of account wind control. Meanwhile, cloud mobile can assist in global social media marketing like TikTok, allowing one person to operate several to dozens of mobile phones on the web to manage social media accounts, not only reducing equipment costs but also improving operational efficiency, meeting daily social, business transactions, live streaming, brand traffic, and other scenarios.

Thank you for viewing this 【DuoPlus Cloud Mobile TikTok Cross-Border Special】, we will continue to bring more quality content and cross-border knowledge, and information sharing. Quality accounts and business development cannot be separated from marketing techniques, follow DuoPlus Cloud Mobile to learn about cross-border industry insights and social media marketing techniques.

Enter the link https://duoplus.saaslink.net/blogboke  to register and receive a one-month cloud mobile service, with a bonus of $2 credited directly to your account balance for immediate use! Additionally, follow the official account 【DuoPlus】 and add 【Duan Duan WeChat】 to receive an exclusive redemption code, which can be combined with the trial!