In the cross-border e-commerce sector, acquiring customers and successfully completing transactions is the core goal of every seller. In the multi-channel customer acquisition process, WhatsApp can establish a more direct and effective connection with customers, enhancing conversion rates and customer satisfaction. By leveraging these unique advantages, WhatsApp becomes an indispensable tool for cross-border sellers.

This article will focus on how to create an effective WhatsApp channel and operate it efficiently, helping cross-border sellers better utilize this high-efficiency platform.

What is a WhatsApp Channel?

A WhatsApp channel is a public account that can attract user attention through broadcast messages. It allows administrators to send text, images, videos, documents, and polls, serving as a one-way broadcasting tool.

Since June 2023, the WhatsApp channel feature has expanded to the United States, India, and over 150 other countries, making it very easy to reach overseas customers.

Key features of WhatsApp channels include:

• Two-way anonymity: Administrators cannot obtain the phone numbers of subscribers, and user interactions are not public, ensuring effective protection of user data security.
• Multi-language support: Supports over 60 languages with automatic translation, allowing users to generate content in English, Spanish, French, etc., with one key.
• Integration with business accounts: Can connect with WhatsApp Business API to integrate with Shopify, ERP systems, etc.
• Cross-platform integration: Channel content can sync to Instagram and Facebook pages, enhancing content visibility across social media.

Steps to Create a WhatsApp Channel

First, ensure your WhatsApp is updated to the latest version and connect to the internet. (Currently, both mobile and desktop can create WhatsApp channels.)

1. Open WhatsApp, click the [Update] option in the dropdown menu, then click the [Create Channel] option in the top right corner.

2. Follow the prompts to fill in the channel information, including setting a profile picture, name, and description. Click [Create Channel] to successfully create it.

3. You can check/edit channel information by clicking the […] in the top right corner of the channel, and you can also set administrators who can post messages in the channel.

After creating a good channel, it will be displayed in the channel list, and you can post text, images, polls, and other types of content in the channel 🎉

The newly created channel does not have followers yet; you can click the channel link icon in the top right corner to share it externally or send it via WhatsApp to attract followers to your channel.

WhatsApp Channel Marketing Skills

Through the above creation process, WhatsApp channels serve as a direct tool for users to engage with, and how to effectively utilize it is also crucial. If you want to gain followers for your channel, you can try the following marketing strategies:

Provide high-quality and diverse content

Shared content should be useful and valuable to users, avoiding one-size-fits-all promotional messages. 10 pieces of content should include 2-3 non-promotional pieces, such as industry insights, fun polls, etc.

Maintain a consistent update frequency

Based on audience preferences, plan content distribution schedules, such as weekly updates, and analyze certain topics in depth to enhance user engagement.

Since WhatsApp channels cannot send messages to members, channel creators can utilize the channel’s polling feature to gather feedback on content topics, avoid content homogenization, and simultaneously enhance interactive experiences.

Multi-channel integration promotion

WhatsApp has integration points with Instagram and Facebook, allowing you to simultaneously distribute content across multiple platforms, creating multi-directional traffic flow. For example, a business WhatsApp account can send all Instagram messages to its own WhatsApp account/leave contact methods on other social media platforms.

Data analysis and optimization

WhatsApp channels have basic user data records, allowing you to periodically check user data, such as message open rates, click rates, and user feedback, to better adjust content strategies.

Differences Between WhatsApp and Telegram Channels

Both have similar core functionalities, serving as one-way broadcasting tools. The main difference is that Telegram can allow unlimited subscribers to broadcast messages, while it also supports setting up automated services; WhatsApp is more straightforward and practical, allowing direct access through phone numbers to find engaging channels.

If cross-border users want to cover a larger audience, they can simultaneously manage both Telegram and WhatsApp channels, and marketing skills can also be mutually reinforced, creating a unique customer acquisition strategy.

Business users of WhatsApp can also register a WhatsApp Business account (specifically designed for small businesses and merchants), through which automated replies can be set up to respond to customer inquiries, as well as using label management to segment customers, improving service efficiency and enhancing customer loyalty.

Thank you all for reading this edition of [DuoPlus Cross-Border Specialty], focusing on quality accounts and business development without neglecting marketing skills, and will continue to bring more quality content and cross-border resources sharing.

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